Direct-to-consumer selling, fully integrated

For publishers using Eloquence on Demand, Supadu and Firebrand Technologies deliver a simple but effective metadata-driven website solution that is ready to go.

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RADLEY BOOKS - image of desktop computer showing a Shopify website from Supadu with Eloquence on Demand integration

How 'Radley Books' works

This eCommerce solution combines Supadu’s metadata-driven website technology with Firebrand Technologies' Eloquence on Demand to deliver a professional, fully operational online presence — without the cost or complexity of custom development. Publishers can showcase their catalogs clearly, enhance discoverability, and manage direct sales with confidence.

By working together on this new eCommerce solution, Firebrand Technologies and Supadu are giving Eloquence on Demand users a streamlined tool for direct-to-consumer sales that enhances the buying experience for book lovers.

Designed to support publishers of all sizes, the solution can be launched quickly and evolved over time — whether you’re taking your first steps into D2C or scaling an established online sales channel.

About Eloquence on Demand

Eloquence on Demand from Firebrand Technologies is the industry gold standard for delivering metadata to trading partners. EOD is not just an ONIX creation tool, it is a robust, configurable solution that provides powerful capabilities to make your metadata shine.

Interested in becoming an Eloquence on Demand customer? Contact us to arrange a demo.

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Example of Shopify website theme from Supadu, integrated with Eloquence on Demand. Also shows Supadu logo

About Supadu

Supadu is the global leader in website solutions, eCommerce integration, and dynamic metadata automation for publishers and presses worldwide. Powered by our cutting-edge Supafolio platform and seamless Shopify widget blocks, we bring high-performance direct-to-consumer websites to life — fully integrated, fully optimised, and built to scale.

Interested in a new website? Get in touch to discuss your needs.

Core features

An end-to-end direct-to-consumer solution

Metadata-Driven Catalog Automation

Book metadata from Eloquence on Demand flows automatically into your website, keeping titles, authors, ISBNs, reviews, and cover images accurate and up to date—without manual entry.

Shopify-Led eCommerce, Built for Publishers

Radley Books is powered by Shopify, enhanced specifically for book publishing, giving you a secure, scalable eCommerce foundation without the usual platform limitations.

Large Catalog Support

Supadu’s Supafolio platform bypasses Shopify’s standard feed limits, allowing publishers to showcase large and growing catalogs without artificial caps or performance issues.

Fast, Cost-Effective Launch

Avoid lengthy development projects. Radley Books is a ready-to-deploy website solution that gets publishers selling direct quickly, with predictable costs and minimal setup.

End-to-End Sales & Fulfilment

From discovery and checkout to digital and physical fulfilment, Radley Books can support the full direct-to-consumer journey—reducing operational complexity and manual workload.

Theme-Agnostic Design Flexibility

Your website design can evolve as your brand does. Radley Books allows you to refresh themes and layouts at any time without disrupting your catalogue, data, or sales flow.

Learn more about our 'Radley Books' Shopify website solution for publishers

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